Read part one: The changing nature of internal sales for a manufacturer of building products
Be consistent and educate
Although we encourage our team to have a personal approach, it is vital they have the information, processes and guidelines to convey a consistent message. We do not want people calling and being told something different each time they call. As a result, we invest a lot of time in ensuring our team knows our information systems, procedures and products through training and briefings.
Create a culture of communication and development
Much of how a business should operate needs to be based on common sense and regular effective communication throughout the business. At Polypipe, we try and act as one team with one voice - to achieve this departmental boundaries need to be broken down to enable understanding, so everyone works together to achieve excellent customer service.
We encourage active communication lines between internal and external sales, accounts, operations, marketing and technical support. We find that if you involve people in the future of the company and listen to their views, then the company becomes more efficient and effective. It is also vital to listen and act on feedback from customers.
Be honest and keep promises
We are all judged by what we do, rather than what we say, and this applies to colleagues as well as customers. It is vital to have integrity and build trust as this provides the foundation for long-term business relationships.
We encourage honesty, even when it is not the news someone wants to hear. Honesty enables an issue to be resolved rather than be made worse.
Empower staff to be accountable
Understanding product system options and benefits |
It is advisable to set realistic KPIs and to have regular review and role development meetings with internal staff.
Introduce function flexibility
Where possible we try and encourage inter-departmental training, as this allows consistency in service when there are holidays or illness. It also helps to make work more varied and interesting to the employee and assists them in finding their preferred role.
The customer service function in a building products manufacturer can include order input/progress, CAD support, project planning, account management, technical support and basic sales and marketing responsibilities.
In the third part of this series we will be talking with Neil about the skills and experience he looks for in a candidate to maximise the potential success in the role.
If you are interested in developing a career in internal sales or customer service, please contact us to discuss your requirements or to arrange to meet us at one of our specialised regional career development clinics for the building and construction industry. Contact us on 01480 405225 or email recruit@pinnacleconsulting.co.uk
Take a look at our current internal sales vacancies.
Polypipe Ventilation designs and manufactures a full range of high quality ventilation systems for the domestic and light commercial building sectors. They specialise in supporting specifiers, contractors, developers, installers and operators by providing energy-saving ventilation solutions that meet Building Regulations and save time and money on site.
As a group, Polypipe design, develop and manufacture the widest range of plastic piping products, with over 20,000 product lines available. Their primary focus is on developing and supporting pragmatic product systems through specific knowledge and understanding of the residential, commercial, civils and infrastructure market sectors.
As a group, Polypipe design, develop and manufacture the widest range of plastic piping products, with over 20,000 product lines available. Their primary focus is on developing and supporting pragmatic product systems through specific knowledge and understanding of the residential, commercial, civils and infrastructure market sectors.