The importance of the Bathroom Showroom

The bathroom has definitely become one of the more important rooms in a new build or refurbishment project over the last few years. It is now seen as a place of comfort and luxury rather than just a functional room - somewhere to enjoy spending time and get away from the stresses of everyday life.

Homeowners are becoming more educated and aware of the possibilities and increasingly innovative, funky and technologically advanced products are being manufactured to meet their expectations.

A bathroom project involves many different trades. Product sectors include plumbing and heating, ventilation, lighting, floor coverings, tiles, insulation and plastering - and that’s before you complete it with the sanitary ware and furniture.

Fixtures and fittings are traditionally purchased from merchants, bathroom showrooms and retailers but, more recently, DIY sheds and the Internet have come to the fore.

However, many homeowners, builders and developers want to see what they’re getting before committing to the expense and, despite the success of the Internet and the DIY sheds, specialist bathroom showrooms still play a vital role - in many ways the showrooms bind the whole bathroom sector together.

Many manufacturers and distributors of bathroom products view showrooms as one of their best sales tools in converting interest into sales.  Some independents are struggling to survive due to the threat from the Internet and the sheds, so they need to be looked after and cherished by the whole industry.

What do these independent showrooms expect from the manufacturers and distributors they’re dealing with?  How can manufacturers and distributors sell effectively and support them with the resources and assistance they actually need? Done correctly, meeting their needs can do wonders for product sales and will help a key part of the KBB industry to continue trading.

During June, we find out what the independent bathroom showroom really wants, in the next part of our series: selling to the small independent trades in the building industry. We speak to a small independent bathroom showroom about their views on the industry and their thoughts on how they need to be supported in order to succeed.

Keep checking in at Pin Board – the Pinnacle Consulting Blog to ensure you don’t miss out. If you are a sales professional or company within the KBB sector, it could encourage you to make some small changes to your outlook.

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In the meantime if you are interested in developing your sales or marketing career in the KBB sector, we have a growing number of superb jobs on our books are the moment – take a look at our latest opportunities here.