The Builders Merchants Federation (BMF) has signed up to the Young Women's Trust employer pledge and aims to double the number of women and girls entering the merchant industry by 2020.
This is great news and only goes to confirm the increasing amount of women we are placing in sales and marketing jobs in the building and construction industry in recent times.
It is a shame that presently only 11% of merchanting apprentices are female, but the BMF announcement - following figures released by CITB which show that 232,000 jobs will be created in construction industry over the next 5 years and the findings of the charity the Young Women's Trust which has found that over 1 million women aged between 16 and 30 are in poorly paid roles and looking for work - is perfect timing and very encouraging.
A recent survey by the Young Women's Trust found that occupational segregation by gender is significant and is going backwards. For example, women comprise 94% of childcare apprenticeships but just under 4% of all engineering apprenticeships. These sectors are generally lower paid with women on apprenticeships earning on average 21% less than men on comparable apprenticeships.
The BMF is already targeting women through its youth recruitment campaign, a central point of which is the website www.merchant-recruitment.co.uk which features several young women who are already making their mark in the industry.
The BMF has now signed up to the following pledge: "The BMF recognises the value of gender diversity and will take action to increase the representation of young women in our apprenticeship programmes."
If you would like a career in sales and marketing in the building industry, contact us today on 01480 405225 or recruit@pinnacleconsulting.co.uk
Images: BMF
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