Friday, 5 December 2014

Construction Marketing Awards 2014: Who won?

The winners have been announced at this year's Construction Marketing Awards and the Agency of the year for 2014 is SLG Marketing.

The CMAs are organised by The Chartered Institute of Marketing Construction Industry Group (CIMCIG) and recognise marketing excellence in the built environment.

SLG Marketing was praised for working closely with its clients to produce creative campaigns. It was also crowned winner of the 'Best use of direct marketing' award.

Construction marketers are vital in developing brands and providing manufacturers, distributors and merchants in the construction products industry with both insight and competitive advantage to help deliver business objectives. Interested in a job in construction marketing?

NHBC scooped the 'Best use of advertising' prize for its 'People Power' advertising campaign, which marked a shift in focus from products and services to the value of NHBC's people. It was also awarded the 'Best mobile campaign' gong.

Eurocell won 'Best product launch' for its Modus product. H+H - alongside its PR company Ridgemount PR - was named winner of the 'Sustainability as a marketing strategy' award, with the firm promoting its contribution to sustainable housing through its aircrete products.

Celotex was triumphant in the 'Best social media campaign' category for its Insulating Britain campaign which communicated the latest changes to Part L and how Celotex could help.

And Ian Exall, CIMCIG's chair, was presented with the CIMCIG Special Award for his long term commitment to the CMAs and CIMCIG, the latter of which has seen a four fold increase in membership under Exall's leadership.

Congratulations to all the winners and the nominees for some fantastic ideas and campaigns, truly doing the industry justice in terms of education, innovation and helping the construction and building industry get back on track.

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