Homeowners now consider their dogs and their children when planning a new kitchen, alongside flexible working conditions and other factors. This has been revealed in new research by JM Blake Associates which shows that the factors influencing consumers when purchasing a new kitchen are changing.
The study – which questioned 500 UK homeowners who had recently purchased a new kitchen – found that consumers are “showing a renewed willingness to invest in their kitchens” and are using “professional kitchen planners” to ensure their new kitchen suits their lifestyle.
“Our previous research has given us a valuable insight into the consumer purchase process for kitchens, but we realised that there was a stage before the consumer even entered a kitchen showroom which required further investigation,” said JM Blake Associates research director Jane Blakeborough.
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Outside influences also factor into consumers' choices when buying a new kitchen, with the report finding that television shows such as The Great British Bake-Off have a “positive influence” on the way kitchens are used.