Tuesday, 21 October 2014

The sky's the limit: Our guides to help Sales and Marketing professionals in the Building Products Industry

It is our aim to help individuals throughout their careers, so they can add value to their employers. We also want to help employers to maximise the potential from their staff and departments. 

One of the ways we do this is by speaking to people within the industry and getting their thoughts and opinion based on actual industry experience rather than just theory.

Some of our below resources will either assist in your current roles, in your career development, or in your recruitment or restructuring decisions. The sky really is the limit to what you can achieve...

How to establish a positive relationship between Operations and Sales within the Building Industry
The relationship between Sales and Operations for a manufacturer or distributor of building products is of vital important for a sales professional to succeed and for a company to thrive.

Make sure you invest in making it work, both as individuals and departments.

The importance of the Internal Sales function for Building Products Manufacturers
Internal Sales in the building products industry has a key role to play in the overall sales function within a company. Excellent office based customer service can increase sales and trust in your service or product.

Internal sales jobs are now much more specialised and rewarding due the changing nature of the role. It is not just order processing and advising on stock and prices.

Specification Sales and its growing importance
Specification selling is more important than ever for a manufacturer of building products. A specification sales job allows you to directly influence the product selection for a project. However many are not sure what the role really involves.

Specification sales jobs require a more technical approach and different skill set to traditional account sales and there is lots to learn.

Achieving greater sales and better relationships with independent trades within the building industry
In the overall sales and marketing strategy of a building products’ manufacturer or stockist, these trades may not appear to be that important. As a collective, however, they are a vital audience to reach.

So, what makes them stay loyal? How do they become aware of a new product or a change in legislation? What support and information do they need? What is the best way to communicate with them? How can you maximise their effectiveness as part of your sales strategy? 

To get some answers, we have gone straight to the people who know: the tradespeople themselves.

We hope that these guides and insights are useful to you. Please contact us if we can help you further on 01480 405225 or visit our website www.pinnacleconsulting.co.uk

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